Simplifying Creative Business.

Ikigai has never been and will never be about money or a job, we can definitely use the concept in a business sense to help us figure out what we want to spend a large part of our lives doing. What niche and activity we should choose to be happy, valuable, and profitable.

Why is it so hard to find your niche? And how to overcome that? This article explains the reason and ways to do exactly that.

If we improve something, we had better be able to measure the impact and learn from it. Full step-by-step explanation of HEART FRAMEWORK.

Just as there are laws of nature, like gravity and physics, there are also laws of marketing. Learn how to use these laws to grow sales and outmaneuver the competition.

Design can’t speak for itself. You do. It’s part of your job, to sell your design. You don’t need to be a salesman, you just need to know how to present and explain your work.

“Make the sky green” — was my client’s feedback. Sometimes designers receive very weird requests and feedbacks. How should you handle them?