Simplifying Creative Business.

If we improve something, we had better be able to measure the impact and learn from it. Full step-by-step explanation of HEART FRAMEWORK.

Just as there are laws of nature, like gravity and physics, there are also laws of marketing. Learn how to use these laws to grow sales and outmaneuver the competition.

Design can’t speak for itself. You do. It’s part of your job, to sell your design. You don’t need to be a salesman, you just need to know how to present and explain your work.

“Make the sky green” — was my client’s feedback. Sometimes designers receive very weird requests and feedbacks. How should you handle them?